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There's a lot of controversy about whether or not exit pop ups increase sales. A lot of copywriters seem to think they do, while others feel like they actually decrease sales.
The argument for is: The people who are leaving aren't going to be buying anything anyway, so giving them another chance to buy at a better price might convert otherwise lost sales.
The argument against is: Most customers do not buy on their first visit and hitting them with an exit pop up might deter them from visiting again at all, resulting in an overall loss of revenue in the long term.
There has been some split testing on this, but no one has been able to agree on what works.
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