Quote:
Originally Posted by JamesGw
There's a lot of controversy about whether or not exit pop ups increase sales. A lot of copywriters seem to think they do, while others feel like they actually decrease sales.
The argument for is: The people who are leaving aren't going to be buying anything anyway, so giving them another chance to buy at a better price might convert otherwise lost sales.
The argument against is: Most customers do not buy on their first visit and hitting them with an exit pop up might deter them from visiting again at all, resulting in an overall loss of revenue in the long term.
There has been some split testing on this, but no one has been able to agree on what works.
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One thing that is not debatable to me is that popups decrease your free site bookmarks
and the time they spend on your site.
So do I link to something that is not really converting so well these days and lose
my traffic? Or do I try to keep the traffic until conversions improve?