His side of the deal is to provide the content and that's about it? So he'd be your content provider.
I wouldn't be too concerned about him not living up to his end of the deal if his end is
just providing the content. It shouldn't take long to figure out if he's handing over the
content or not. I would be more concerned with whether it makes sense to split the
earnings with your content provider. Look at how much it would cost to buy content to
start a somewhat similar site and what update content would cost. Would you rather
buy content, or give the content provider 40%?
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