Quote:
Originally Posted by Peace
Interesting....So you believe if we do not have registration we would have more sales?
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It's not what "i believe". Each unnecessary step to the user is another obstacle between the user and what they are looking for. You added unnecessary complication to the sales process. I didn't get to see the product
before you were asking me to jump through hoops to get to it. You have to give a lot and make a persuasive argument as to WHY i should jump through hoops.
If you want to go down that path, you have to communicate clearly on the main page that the benefits of jumping through hoops outweigh the costs. Knowing if you've succeeded in that goal that can only be discovered with careful testing and enough traffic to yield relevant data that can accurately be measured and acted on.
But there is no question that you lose a % of customers. You would lose me. I NEVER register just to see what someone has unless I know they have something that i need at that exact moment. A single pic doesn't sell me that there is a great set. Experience has taught me that wasted time usually leads to a disappointing experience. It also screams to me "I don't value your time". That's unfortunate because when I am looking for a solution to a problem, i.e. content for design or members area, I'm busy and am not just shopping around, i'm looking for solutions in that moment..
jmho