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Politics is not about your intelligence, it is about convincing enough people to vote for you. They are smart enough to understand that there are like minded people out there so they go and find them and get them to vote for for them.
You can look at where some of the these people come from and see how they did well. In Alaska Ted Stevens had been convicted and was going to jail. He was still on the ballot during the election and got about 35% of the vote. that means either 35% of the people are stupid or they would rather have a crook republican than a democrat.
O'donnnell is a lifelong candidate who lives off of her elections. She got about 30K votes to win the primary in her state in the last election and got her ass handed to her in the general election.
The same can be said for Bachmann. She comes from a place where catering to a specific extreme group will work for you. All you have to be able to do these days is be charming and convince people you are just like them and feel their pain and you have a shot at getting elected.
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