08-29-2011, 10:57 PM
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Too old to care
Industry Role:
Join Date: Jun 2001
Location: On the sofa, watching TV or doing my jigsaws.
Posts: 52,943
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Look at the % who cancel a trial before they even look at the site.
Then who cancel right after looking.
Could it possibly be that there's a huge market who want only instant access just for today and not for a whole month?
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