V_RocKs

Just in case anyone is thinking about using OpenX for rotating their ads...

The big question is whether or not you are going to give each advertiser their own account or if you are going to do it all under one single account.

From what I have experienced thus far...

It is far easier to put everything in one account, then create campaigns based on ad type and niche. You should really think about creating a "system" or schema for how you will do this... For instance:

300x250 babes softcore
300x250 babes hardcore
300x250 babes dating/cams
700 wide babes softcore

Or...

babes softcore 300x250
babes hardcore 300x250
etc...

This is going to be important later because you are going to link campaigns to ad zones. So in site1, a softcore babe site, you would create ad zones:

*x* sidebar
*x* footer wide
*x* dating/cams

I used *x* in the example because not all of the banners will actually be 300x250, but might instead be 300x225, 285x300, etc, but they are all going to fit into the "sidebar".

Now lets say you want to add more Twistys banners and you don't want to have to "add" them to the zones in the sites... No problem if you didn't create separate advertisers... Just throw the banners into the appropriate campaigns for the size, niche and subniche. They will automatically be added to your sites because OpenX matches campaigns to zones and not necessarily banners to zones... Anything you add to the campaign will effectively get auto-added to the zone(s) linked to the campaign...

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This time lets flirt with the idea that you created separate advertisers. If you are just now adding Twistys to the admin, you are also just now adding the campaign and therefor it won't have any zones tied to it. Now you have to tie the campaign to 10?, 20?, 200?, 2000? of your sites zones? Fuck me!

So... Keep that in mind when you set things up...

Anyone have thoughts to share on this?


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I know... I know... V_RocKs just made a business thread... fuck me!