Quote:
Originally Posted by TheAmericanCannibal
These campaigns are highly effective and bring lots of eyeballs and clicks :-))
|
Effective how?
Standard old skool PR agencies count column inches, as you know. And as you know that is about as effective a measure as Paul Markham's bank balance.
So nowadays with this whole online thing you can measure how many sales you create.
Do you have any whitepapers or studies on how many sales your clients have made from this TMZ coverage?
Say Doug E Fresh. How many more sales did he make after the coverage?
I've got a few clients in the UK that could use some US exposure, but clearly they would need to see proof all this TMZ stuff generates actual revenue.