Nice quick intro on the impact of social media on SERPs. Read it to get some suggestions on how to tweak your linksharing campaigns.
Quote:
Social networks produce an immense amount of data about what real people like enough to share with their friends.
Today, people share 30 billion pieces of content on Facebook and over 5 billion tweets ? about a quarter of which contain links to content ? per month.
In an industry where knowing what humans like is crucial to success, search engines have figured out ? and taken to heart ? a delightfully simple mantra: If people share your content, it?s probably pretty good.
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Source:
http://mashable.com/2011/09/09/seo-social-media/