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My personal opinion is this is a giant fail.
I'm not sure what these really accomplish from a professional advertising position.
The associations are very undefined.
Mostly, it just seems to me to be a way to get away with advertising a porn extension on mainstream TV.
The lack of addressing any of the merits they've associated to the extension in the commercials, are very suggestive to ICM's true goal.
That's my opinion anyhow.
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