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Yes those ads say: for adult you will do money on xxx only, no more in com. I agree this video hardly convince existing adult webmasters, but it should not, it is not targeted to who own adult sites really! This is TV ads, so it is targeted to mainstream biz and final consumers, not to us the site guys. We all know of xxx from domain registrars and adult biz forums, since ages. So th real question of this TV ad it is, will it convince TV audience that XXX is cool? I can't say, but may make aware lots of people that XXX exists.
About XXX success, I think it will depend not on tv ads or adult webmasters support, or by governments, but mostly on google and visa/mastercard.
Let google put xxx domains upper then the com's on adult search terms, and xxx will be a success, let xxx be down in google results, and xxx will be a fail. Further, let visa/mastercard (nearly)mandate xxx for adult and no choice then success.
Since I have no idea what google and visa/mastercard will decide on xxx in next few years (and probably they have no idea yet too), I can not understand why currently so many people seems sure that xxx it will be a fail. It depends on google and billers, not on us or even icm registry itself.
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