There is a whole range of reasons why you need a strong facebook presence.
Some of those have already been mentioned. One of the main reasons is that Bing and Google use Data from Facebook to rank your website in the serps. A strong facebook presence gives you better serps.
With that said, you need to understand the trend here...facebook is moving towards you intergrating your website in facebook so you can sell products direct via facebook. Keep in mind Bing is a part owner of Facebook, and Bing Yahoo, AOL and facebook are acting as a team now. Google is being sidelined.
Things are changing fast and having a strong Facebook, Twitter and Linkedin profile is absolutly essential.
I had one website in mainstream that was selling nothing and no traffic....I was about to close it down when I started a strong campaign via facebook, twitter and linkedin....that website now pulls in over $2,000 a month in income from those three social networks.
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