I think any new TLD is a fun things! It brings opportunities and competition. However, many tactics that company used to secure its passing of this TLD have left a sour taste in my mouth. However, business is business, this doesn't matter - the only bitter flavor I have now is the high price-tag. Our company will invest minimally into this TLD and will do business with anyone without prejudice, and this may or may not include .xxx domains hahaha
