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The reason for the insane price is that it is an oddball. Look closely: The original title of the film WAS "Revenge of the Jedi." But, Lucas made a last minute change before the release to "Return of the Jedi," because revenge would not be a Jedi value. A scant amount of promo materials and licensed goods were produced and leaked to market before the change, and they are quite valuable.
(Yes, I am embarrassed that I know this.)
Edit: OOPS, just saw someone else already said this.
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