09-19-2011, 12:24 AM
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Too old to care
Industry Role:
Join Date: Jun 2001
Location: On the sofa, watching TV or doing my jigsaws.
Posts: 52,943
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Adapt or Die - Traffic is easy to get.
I see the "Adapt or Die" post in many threads, yet few explain what it means. And fewer can show any evidence of adapting. So here's something to think about.
Firstly the situation today.
Quote:
Traffic is easy to get. It can cost affiliates little to nothing but time and some work. Submit a gallery, that's accepted and there you have traffic. Make a post on a message board and there's traffic. Buy some off Choker, he's practically giving it away. The problem isn't getting some traffic, it's getting enough traffic to get a sign up and some money.
That wasn't a problem 15 years ago, submit a picture to Newsgroups, or what ever it's called now, and there was traffic, a lot would come to the site and a lot wold buy. Even 13 years ago it wasn't a problem. Conversions ran at 1-100/200 of all surfers. And the model we built then worked fine.
Generally build a cheap site, give away samples and the traffic would come and some would sign up. 1-50 was great, losing 49 isn't in my book others thought different. That's basically the same model we have today.
Build a cheap site, pile the porn in and then get down to the hard work of getting enough traffic to make it profitable. some do it well, a lot do not.
Still the fundamental problem is getting worse, more and more surfers are rejecting paying. There's now a strong element of not "Having to pay for porn." It's something we have done well at, we taught surfers not to buy porn.
However with ratios like 1-100 hitting a site tour and buying it's clear 99 are saying no. When that 1 does sign up, how long does he stay, 1, 2, 3, 4 months on average? Either on that site or upselling to another one from inside the site? 4 months is exceptional in all but micro niches and very good solo girl sites. Yes some do stay longer, this is about the average membership.
Generally sites are a bland pile of porn. Scene on top of scene piled in with little structure or thought. Brazzers and Mofos are the same as many, the definition, lighting focus of the image is usually great. The porn isn't. It's just another scene on top of the 100s or 1,000s of scenes already there.
So clearly the site isn't offering enough to convert and retain. Unless you settle for very poor figures.
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So how to put it right.
Read on. |
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