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Originally Posted by Shotsie
I think a small porn company can compete by identifying new tactics, whether it's producing quality niche content like Kink.com does or developing unique styles of shooting like Mike Adriano's POV+ or new concepts like Jaysin's films, quality content will always sell. John Stagliano knows this and that's why he hand picks the best directors for his company. Take the guys that run that Fucked Hard 18 site for example, they get the girls fresh off the bus from Ohio or wherever and they shoot them first, that's their edge over the competitor. Then you have the other tactics such as inundating potential customers with free porn in hopes that they'll buy a membership to your site filled with lackluster vanilla content, it probably worked great when they first started but i'll bet you their sales decline after awhile.
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Absolutely, In UK mail order porn 20 years ago, it was often enough to produce the product, stick an advert in all the mens magazines and just pick up the cash at the PO Box. Today it's a totally different game.
You need an amalgamation of talents. From traffic to content.
You need someone to drive the traffic. Or to focus affiliates to drive it.
Someone to market the product.
Someone to design the tour.
Someone to program the whole thing.
Someone to get the right content.
It's a team effort these days.
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Tube sites were the sabermetrics of porn, and now that the cats out of the bag everyone is jumping on the bandwagon in hopes of gleaning what they can out of them and the company's associated with them.
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Tube sites just made a problem a disaster. They took 1,000s of customers and offered them free content and the effect was so huge the disater grew from a problem. Besides opening more Tube sites, what have people done to combat?
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But there will always be money to be made for those who can think out of the box and develop new tactics.
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Very true. Some in this industry think the solution lies in staying in their box even when the sides are falling in. The future isn't in more Tubes or more traffic, it's in more conversions and retention from the same number of surfers.