Great content and great traffic is the only way to go.
Bad content or conversion and conversions/retentions is shit. = Losing money.
Unless your contact can bring something new to the table he's up against 100s who were in before him and now struggling or leaving by the back door.
FDsign makes a good point here.
Quote:
If you were in this business for at least a year, I?m pretty sure you have seen the motto-mantra ?Content is King? ad nauseam. It has been said in every possible way and it?s the solution for EVERY problem in adult industry. When everything fails? CONTENT IS KING. It?s a pretty understandable concept in an industry like online adult business where content is the main product to be provided. And it certainly is a very important aspect of this business, yet I?m not so sure that it is the most important. Furthermore, I?ll shock many of you by saying that not only CONTENT ISN?T KING, but it?s closer to Miss Congeniality so to speak.
Let?s be clear: I?m not denying the importance of content, it would be totally absurd. I?ll just show you how this concept is flawed and why content might be the most important aspect for a few sites, while it is just a bunch of crap on most sites. And just to add a little more pizazz, I?ll teach you a few secrets based on extensive marketing research, which you may use or not, your choice.
First of all, I want to define the word MARKETING: If you think marketing is buying drinks at a convention or having 1 million posts on a board, please stop reading here. I know it?s the common meaning in adult industry, and of course, it?s 100% wrong. This meaning emerged from an industry where there were no professionals and therefore PR got confused with marketing. This is one of the many mistakes that led this industry to the point where it is now, and I?ll show you why and how. Anyway, if you?re convinced that PR is marketing, I probably won?t be able to change your mind.
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The problem is you rarely hear that and he's fooling people to say it's
ad nauseam.
The problem with the marketing road is it's easy to copy. He's got articles on it, you can reads 1,000s of articles and copy it from others. With content you need a budget and someone with his own skills to create it. Read Damian's blog it's full of good marketing tips. Employ Damian, he's open to offers.
Content, is always "How much do you have to spend?" Good content is a lot more expensive than marketing is and it's content that keeps members rebilling.
FDsign looks like a good operation, someone who make nice sites, remember they are in the marketing and selling sites game. If they tell someone that the key to success is creating something 10,000 haven't done before them. They lose a sale.