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How about doing 1 big site. Get whatever sign-ups you can.
Then make a bunch of little niche sites and try to get sign-ups from those as well. Down the road you can even combine all your little niche sites into a multi paysite "deal" for your customers to take advantage of. Now all of these sites can have links to the others for a giant linkwheel.
I know, I know somebody out there is going to hate the linkwheel and how it doesn't work, but it might be worth a try.
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