Originally Posted by Paul Markham

Great content and great traffic is the only way to go.

Bad content or conversion and conversions/retentions is shit. = Losing money.

Unless your contact can bring something new to the table he's up against 100s who were in before him and now struggling or leaving by the back door.

FDsign makes a good point here.



The problem is you rarely hear that and he's fooling people to say it's ad nauseam.

The problem with the marketing road is it's easy to copy. He's got articles on it, you can reads 1,000s of articles and copy it from others. With content you need a budget and someone with his own skills to create it. Read Damian's blog it's full of good marketing tips. Employ Damian, he's open to offers.

Content, is always "How much do you have to spend?" Good content is a lot more expensive than marketing is and it's content that keeps members rebilling.

FDsign looks like a good operation, someone who make nice sites, remember they are in the marketing and selling sites game. If they tell someone that the key to success is creating something 10,000 haven't done before them. They lose a sale.