Quote:
Originally Posted by justinsain
Doesn't the show's views determine how much they can charge for commercials during that time slot or do they go by critics reviews?
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The way it works is they project ad rates 3 months out and base those rates on Neilson ratings/viewership, so yes CBS can charge a LOT for ad space on that show. until about the next 'sweeps' period (where the whole cycle starts over again) in about November. Sept-Nov-Feb-May are the sweeps/ad rates periods, which is why shows try to boost their ratings during that time, to boost their ad rates. pretty bogus, actually, as a show might 'boost' its ratings during those sweeps periods by having a celebrity co-star for an episode or something, then they charge advertisers based on that single episode spike for the next 3 months. LOL
The next "real" (economic) test of the show will be November, the next sweeps/ad rate period. the show has until then (about 8 episodes) to make it or break it.