I set up a lot friends with Linux if they are the type who use the web, email, and maybe some light spreadsheets. They like it because to them Firefox is Firefox; they don't care what's underneath. They just know there's no more spyware, viruses, and crashes.
Of course the real geeks get excited about what they can do in Linux. The group who does not prefer Linux seems to be the Windows experts, who don't care to learn anything new after all of the hours they've spent leaving registery settings and obscure Excel tricks.
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