So back the the two questions I posed.
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Why did Private, Wicked, Digital Dreams and others spend a lot of money on 1 or 2 titles every year?
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Added a bit as many don't know how selling works.
To give you a clue it's why every so often some sponsor will give a $100 sign up day or throw a big flash party at a show. It gets a lot of attention.
The big offline porn producers did exactly the same, but not to the shops who sold their goods. It was directed at consumers. They know that a big production raises eyebrows of consumers. The big guys were already in all the shops and if they got consumers to notice the product they had a good chance of buying it. And once a customer bought one months issue, they bought next months and the the months afterwards and often for years. The consumer found a product that hit the right buttons and they stuck to it well. Yes sometime they didn't stick to it and sometimes it was every other month.
Online spends a lot on marketing to affiliates. Banners on all the boards, new tools, $100 a sign up weekend and big parties. Yet the members all this new traffic generates often hits a site that has little to offer and the member leaves in a month or two or three
on average. So a single sign up is worth $90 on average. You all know your retention stats and it varies, but don't be an ass and pick holes in stats. You know retention on the vast majority of sites is low.
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Why doesn't any site pay $100 PPS on a constant basis. Besides the fraud issue?
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Because the average retention on the vast majority of sites is low.
Why?
The content simply isn't good enough, different enough or even special to keep them any longer.
Yes as a troll pointed out a few sites are good enough. Met-Art is just one of a small handful. Think of these great mainstream sites that retain, ask yourself why and then. Think of the last time you saw them blast a banner on all boards, give you $100 sign up weekends, throw a big expensive party at a show or use any of the things others do to get attention.
They spend more on content, they get sign ups, they keep members and they get affiliates praising them on boards.
Would Met-Art be a great site spending $300 on a scene?
I was once at the party of a very big sponsor and chatting to him about content, on a boat at show. He wanted us to shoot for him. His offer was laughable. His thinking was shooters were only worth $500 a day. My thinking was if he spent the money he did trying to impress affiliates, impressing members and surfers, he wouldn't need to throw big parties.
Because after most affiliates see how well a site performs, they soon decide whether or not to keep going with it.
This is real marketing and every time you go out of your office into the real world you see it over and over again. A company has a big marketing campaign to get you to buy one time. Knowing the product is good enough to keep you buying it over and over again. The most they do with the retailers is give them a display or tell them of the promotion to consumers. They don't direct much marketing to the retailers. This obviously applies most to repeat buy products like porn.