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Originally Posted by Barry-xlovecam
There is a correlation between traffic and sales but quality traffic is gold and few get it ;=)
We get a large number of type-ins and we have trademarked and branded websites -- this type-in traffic converts 20 times better than any purchased traffic.
My advice -- work on branding your product or sell as an affiliate for a company that has a well branded product.
Treat your customers fairly and listen to them.
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Good post and makes sense if your product is one based on a one off sale.
Making a product that looks like a Rolls Royce, but in essence a Ford in a nice wrapping. Is going to work.
Putting crap pictures of crap models and making it look like Playboy. Isn't going to work. Playboy relies on the same customer buying again and again. They always used to in porn and now obviously don't. It could be any magazine or DVD or paysite.
Online porn never ever got that. They saw the enormous potential of billions of surfers, or a future with billions, and thought it would never stop. So the race was on to put up sites that many could do, drive traffic that many could do and 10,000s got to feed in the trough. And for a short while it all worked.
No one care about the fact that 99.5% of consumers were not buying and this % was growing, because there was millions coming online in countries we could bill. Set the bar as low as possible and keep churning out sites and driving traffic. To hell with the ratios not buying, there was always more traffic to be had.
Then we got hit by a quadruple whammy.
Recession that's not even half way through, speeds, Tubes and the slacking of of people coming online in places we could bill.
Recession was hard and instead or porn being recession proof, as it was always a little bit of light relief, it was to be had for free with the same relief.
Speeds Now members could download a whole site for $30 and share it with 1,000s of others or not buy a membership for months.
Tubes, simply no need to even bother with buying or pirating. Tubes have it when you want and it's all free.
connections, recently Damian pointed pointed out that I was wrong with the number of people coming online and posted a link to a site that proved he was right. He was, the growth was in places we can't easily bill or likely to buy. So pretty useless to us.
The industries reaction to this was just, throw up more Tubes. Often you see people say "Adapt or Die, which often means. Put up a Tube site. Or sell mobile porn. which will work until that goes for free.
So back to your post, that part covered the situation today.
A one off sale isn't much use in porn. It will never make a porn business profitable. The secret to profits lies in retaining customers. Even if it's not with the original buyer, it has to be from the mode of buying.
When a surfer sees a brand name and buys on the strength of it, partly or a lot. His expectations rise, f they come down after seeing the product they crash harder. Branding only counts until the product is consumed.
Getting a sign up for $30 is hard work, the task of getting traffic is easy. Getting enough good traffic to get a sign up for $30 is very hard. Sign ups are king. Not people passing by a window or consuming free porn if you're trying to sell porn. Letting all that hard work go for $30, $60 or even $100 of turn over is foolish. The skill is in keeping the person, either buying from you or your mode of selling.
And at that we are abject failures.
This is the only part that counts.
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Treat your customers fairly and listen to them.
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Except it should be.
Treat your customers fairly and
talk to them. Don't listen to those who can be bothered to post, chat to them online while they're in the site.