More for Barry.
What's marketing and branding?
Marketing isn't what 99.9% of online porn is about. It's never been giving customers all they can consume with little thought, in the hope 1 will sign up every now and again. And that's what most do.
It's looking at markets in your field, identifying a gap, the actual need, looking at your product then adapting it or high lighting the points it has to fill the gap and need. Then selling the product. Online porn doesn't do that. It sees how cheap they can make a product that's already out there, put it up for sale, then give it away to 1,000s so a few will buy. Then thinking the more you give away, the more who will see it and the more who will buy it. Forgetting about the millions who just consumed it for free.
Simplified that for the GFY audience, but it's still true.
What's branding? It's creating a well know name that lives up to it's reputation. Often exceeds expectations.
So to create a great porn brand, you need a great product. The actual product has to fulfill or exceed it's promise. Otherwise all the branding work is lost. Whether it's affiliates or customers, the product has to meet it's promise of it's brand. Otherwise the affiliate stops sending traffic and the members cancel.
More after I've had my mid morning snack.
