OK Adaptation, Branding and Marketing in porn 2011. From someone who knows nothing.
Identifying a gap in the porn market today is hard, very very hard. Unless it's real micro niche which isn't going to make a lot of money we need to think hard about mainstream porn and adapt some existing ideas.
Let's identify some mainstream porn niches scenes. Teens, students, vehicles, porn stars, live, sex, hookers, voyeur. All these to some extent sell. So how to combine them?
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A camper van like Bang Bus driving around college areas where girl students are doing a bit of street walking to pay for tuitions. The girls love sex, easy money and hooking is the way to get it. 2 guys pick them up, make them a proposition to fuck in the back of the van and off they go. One guy drives the other fucks, then they switch over.
What's new about it so far, nothing yet.
It's filmed without the girls knowing, or seeming not to know and it's beamed out live. Or immediately after it's shot.
Hardest part is making sure the girls don't look at the camera and getting them to fuck for real not like some plastic LA Valley Porn model. Making it hard to do stops 100 sites cloning the idea.
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Another one.
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Guy in a room, phones an LA Escort Agency that has porn stars on the books and get's them to his home or room to fuck him. Again shot without the girl seeming to know and beamed out live, so members watch it as it happens.
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Another one.
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Find a new Ed Powers or John Stagliano or Ben Dover and create a Gonzo site around them.
It has to be someone with this level of character so no one can do the same. The uniqueness is, it's about the adventures of Who Ever and what he will get up to next.
Not a solo girl site. With the same girl fucking a procession of porn guys. Been done before. Has to be shot like these guys shot, roaming around, different locations, can have some different studs. But it has to be real Gonzo. So needs a real character at the helm.
mix it in with live and voyeur, make members think, "What will he get up to next?"
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And of course the idea of 24 hour live sex inside a paysite. Not a webcam where girls are paid more for 1-1. A site where a girl earns more buy performing 1-1000. She doesn't want to tempt people into a private chat, she wants to keep as many as possible watching her because she's paid by the minute and buy the number of viewers watching her.
For instance, only an example.
She gets 1 cent per minute per viewer. So if she does a 30 minute show to 1,000 guys she earns $300 for that show. The member is charged 5 cents per second. So the show has cost him $1.50.
What we have to solve is how to get 1,000 guys watching her for 30 minutes.
don't pick holes in the costing, work out how to make it happen. That's what marketing people do.
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Today the vast majority of sites churn out the same low level porn, that's been done a 100,000 times before and often better. We need to step up to the next level of product, not the next level of giving it away for free.
Branding. do some promotion to get it out there and noticed, never go over the top. Never stop with giving out the news. Let the product create its own brand by hand and mouth with some prompting.
IMO with piracy and the ease of downloading a whole site in a day or so, it has to be a live solution in some way. Members have to
want to see what's coming or come back to see what's been added. Otherwise it's just a game of throwing more and more traffic at a resource that performs less and less.
Forget about doing what sites did yesterday to succeed, tomorrow is very different.