Quote:
Originally Posted by raymor
The photoshop skills (or logo maker tool) are one thing. Even I can do that. Coming up with a logo design that sells your brand is another matter. One thing I know is companies who spend millions on market research and such have SIMPLE logos. See Apple, Crysler, or Dell. No cool Photoshop effects there.
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That's a very good example. Often a simple logo is the better key to attract attention and easy to remember. Nowadays when you see an apple in your kitchen you associate it to the big industry APPLE and so on. One of the most important things in marketing (because the logo is indeed a part of it) is to create things easy to remember.......