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I've seen similar things to promote other shows on the same network, but I haven't seen any advertising another product or service, yet. As annoying as it is, and it will probably piss most off, I can understand the purpose of it. Many people DVR stuff now, and skip through the commercials (myself included--I never watch anything live anymore, unless it's football). Advertisers are probably pissed that the ads they are paying for aren't getting seen, so stick them on during the show where they can't be skipped.
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