Quote:
Originally Posted by Paul Markham
Any business that relies on trial and error, needs a lot of luck. Because guessing what works, doesn't work very often.
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BULLSHIT! You try something you think will increase sales, track the results to see if it really does, then take further action based on those results. No guessing involved at all since long term actions are based on tracked results.
You're guessing because there is no reliable way to track the age of all visitors to your site.