Here is an idea I had for Twistys. We never had a chance to implement and try it. I don't know if it would work. Feel free to try it and if it works or you want to try and want to bounce ideas off me hit me up
I'll type this out with the points that led and formed the idea.
Point 1. In order for Twistys to have a bright future I felt it was important that we be able to have a strong presence on Tube sites and be able to make money from it. Just uploading videos wouldn't be enough. We also had to be able to buy ad spots and make money from it.
Point 2. Tours are relatively unchanged in the past 5 years which is absolutely mind blowing when you think about it. Things have changed so much in the past 5 years but not how paysites are sold.
Point 3. Tube sites offer huge exposure for your brand. There has never been a greater opportunity to get your brand to more eyeballs than ever before. The key is being effective in how you get your brand out there.
Point 4. The competition is greater than ever. Instead of worrying about just your paysite competition you now have to worry about all the tubes that offer a product (for free) that may actually be superior to a product you are charging for.
Point 5. Paysites are not the item tube surfers are most likely to buy. We all know that. Tube sites are not surviving on Paysite ad sales or paysite revenues.
Point 6. The success of most paysites will depend on how well they can buy traffic and make money from it. 5 years ago you could do very well relying heavily on affiliates to help you build your business. That is no longer true. To be one of the leaders in the industry, more than ever, you have to be able to acquire and make money from traffic on your own. No more relying on affiliates.
Those are a few points to give you an idea of how i viewed the situation and came up with the idea.
If a surfer lands on Twistys from a tube site the only way I make money from them is if they become a Twistys monthly member. I was completely limiting the amount of money I could make from those surfers. We were able to convert the traffic but nowhere near a level that would allow us to start spending money on ad spots, which translated to me being able to stay in business today but not making any strides to being successful and competitive in the future.
My Idea
I wanted to change our tour to sell multiple Twistys branded products and do our best to try to direct the traffic to the right area right off the bat. You land on the tour and have the options to go in a few directions.
Like our Twistys Videos? Click here to enter our Twistys Videos Section
Like our Models and want to chat with them? Click here for Twistys Cams
Like our Pictures and would like to see more? Click here for a Twistys Pictures section
Want to date one of our Models? Click here for Twistys Dating
The idea is the landing page pushes what the Twistys Brand is about (Beautiful Women) but also expands and gives us a chance to make money on the most popular products that are selling on Tube sites. Cams are selling? We build a sales section of the tour devoted to selling to people that like cams. Penis Pills selling we build a section to sell that.
In each section you then cater to selling that section. Pictures sell very different than Videos. A lot of our members collect pictures. Many of them of one specific model. Why not offer the ability to buy all the sets of that one model, or let them buy one zip to complete their collection. You then do the same for each offering you have.
My thinking was if I spent $10,000 on tube ad spots there was a good chance I would only be able to make $2000 to $5000 in Twistys monthly memberships off that ad. If I could add another $2500 in cams sales, another $1000 in micro option sales, and another $1000 in hot product sales that gets me a lot closer to my initial investment and makes it viable to increase my ad buys.
Here's another thing you can do. A new killer selling site comes out why not capitalize on it? Let's say BangBros launches a new site that is selling gangbusters. Get on board and either sell a banner spot or send via their program. So you have your initial Twistys offerings and below those you push the new hot site. The key is making as much money as possible while growing your brand.
Sorry for the long post. I thought the more ideas background information I included would help someone develop on this
What do you guys think?