Quote:
Originally Posted by Pseudonymous
I dont think you guys understand the workings of a smaller-medium sized paysite. they are not being given enough incentive to stick around? Of course not. Content is being given away for free all across the web. Sites like pornhub give away just about anything you can ask for, nevermind filelockers. If we were to give away as much as members wanted to stick around each month, we would be producing a ton more content and that would cost more money to produce than what the extra product is bringing in.
Maybe not all are cancelling and signing up 6 months later but its a large enough percent to where you'd really feel the hurt when those people are signing up for a cheap trial or something along those lines.
I dont recommend trials or cheap memberships on any solo girl website, let that be known. I am sure many have tested cheaper pricing and i haven't seen that stick on any website in my niche.
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You're right, cheap trial alone may not work - BUT with a massive sales hook it can be an effective tool. That's the key. Finding what works might mean experimenting with different business models, sales methods, price points, sales hooks, manipulation of content, using some creative tricks to control member behavior, rewarding loyalty to increase retention, etc.
Heading into 2012 this business is no longer about selling videos. Sell something people can't get anywhere else. Give them a unique experience they can only get on your site and more will stick around.
The name of the game now is getting creative and thinking like a consumer, not a site owner.