I have two personal sign-up affiliates for our xlovecam.com affiliate program ACWM we should compare ...

Both have sent similar traffic volumes so in that aspect we compare "apples and apples."

One affiliate has a ratio of 1:1207 and the other affiliate has a ratio of 1:53 ...

The difference? I know and speak with both of these people --

It is the nature of their traffic; one is click thru TGP traffic and the better ratio one is 100% organic SEO traffic. Both are selling the identical product and the only difference is their source of referrals.

Conclusion: Traffic is not King in its raw form -- Quality Traffic is King!