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Content may be king, but the design of that site just seems so... blurry. Not to mention piss-poor effort on the "create desirability" front.
Also, "ladies". "Ladys" just makes me feel like I enter my cc info = 10 minutes later my shit goes up for sale on some russian carder site.
It is easy to see why this wasn't a success. Anything a little less-obvious to show?
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