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It depends on how much of everything you can do on your own.
If you want to do a quick job with cheap website design, purchased content, and cheap affiliate software, yeah, you can do it for $10k. If you want high end custom content, top notch web design, and NATS or MPA3.... That's a different story. Plus, depending on how much of this you can do yourself, you might have to hire someone to put it all together.
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