Originally Posted by sojproductions

i'd also start with one site (presuming it's your first ever paysite), imo the most important thing is it must be 100% exclusive material, either you shoot it or employ a studio to do it for you, pick a niche and know as much about it as possible. A brand new 'generic' hardcore site will make 10-20 sales per week if your lucky, even if your material is exclusive. It has to be something that only you have to offer.

So in answer to how much, all depends on your content costs, putting a decent site together will be around $5k.