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SOME of the Golden Rules of Selling
I've been selling from the age of 14. Selling myself as a car washer to people at their front doors. Lucrative business if you could get to an area where the low end of cars were Rovers, Merc's and Jags. Then selling on a market stall, then to selling clothing to shops, then Office Interiors, adverting and for the last 3 decades porn. Rose from washing cars to the owner of a porn company. Selling was essential and everyone in it has to follow basic rules.
A product does not sell itself. Even the best needs some help. The worse needs a lot of help.
Even if you build a better mouse trap, you have to tell people about it. They won't learn if you keep it a secret. Still once you have "the better mouse trap" the amount of selling is far less than having "the worse mouse trap". That's so fundamental whether you're building mouse traps or Jumbo Jets.
Stacking shelves or holding a big notice board up for people to see isn't selling.
It's hoping. and no matter how nice you stack the shelves or how big the board is or how many people file past it. It doesn't make it selling. Selling is tougher. Find a need, find a solution to that need, find the people with that need and tell them why your product fills their needs. Selling is a subject people have written lots of books on and can't be explained well in a few sentence. Still the above is basic. You have to then shape that basic knowledge to many things that fit the situation.
You have to have a product worth buying.
So fundamental in selling. customers are not fools. They often know a lot about the product. You need to have a product that competes. Yes a great salesman can sell a one off bad item. However the odds on a customer buying it again and again are lower than him repeat buying a good item.
It has to compete in the market of today, not yesterday.
Again obvious. As markets and products change. You have to keep apace with them. In selling as well as producing the product. If the market evolves, the product has to evolve.
The more the seller knows about his product, it's use and the customers needs, the more he will sell
And the more he likes or loves what he's selling the easier it is and the better he can sell. A vegetarian selling steak isn't going to do well. If you sell cars, knowing how to drive is a benefit. Knowing how the car is made can also be a great benefit when approaching potential customers. If you don't know, you can bet your customer does and can spot a dud.
Respect customers, they are the boss.
Or lose their respect. And them.
These rules apply to what ever you sell. Jumbo Jets or porn. And you don't need to run a paysite or drive traffic to them to learn these rules.
I think in porn a salesman has to follow these rules. Thinking how do I tell the world about my porn, what do my potential customers want, how do I shape my selling to tell them we have what they want, why should people buy my porn.
Filing people past shelves stacked with boxes all looking much the same as every other site. Is losing sales.
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