He can write so much without actually saying a single useful thing.
Here's the basics of selling. With actual advice rather than rhetoric. And truism as opposed to horseshit like "you have to have something worth selling". Of course you don't. How many people buy macdonalds? How many buy factor records? You can market any old shit to anyone, you just have to know how to sell. Read practical tips written just for the porn market:
http://adultmarketing.co.uk/2011/10/16/how-to-sell/