Quote:
Originally Posted by Paul Markham
From a man whose never sold diddly squat.
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Well, I spent the first 7 years after graduating as Ad Manager for the largest publishing houses. Not door to door selling people chairs like you, I admit. I do only have experience of a more professional sales experience.
Quote:
Originally Posted by Paul Markham
The people who buy MacDonalds burgers over and over again, don't do it because of marketing. They do it because they like them.
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LOL. Macdonalds is shit Paul. You really can't disagree with that. You said you needed to have a good product as one of your "golden rules". The fact Macdonalds is popular proves you are wrong on that one. Do you see?
Of course its successful because, solely, of advertising.
"Companies spend billions to make sure that you know their product. In 2001, on direct media advertising, that?s radio, television and print, McDonald?s spent 1.4 Billion dollars worldwide. On direct media advertising, Pepsi spent more than a billion dollars. To advertise candy, Hershey foods spent a mere 200 million dollars internationally. In its peak year the ?5 a Day Vegetable Campaigns? total advertising budget in all media was a lowly 2 million dollars, 100 times less than just the direct media budget of one candy company."
http://worshipfollower.com/2010/02/1...001-marketing/
And more recently "McDonald's spent some $823 billion in ad dollars in 2008"
http://www.mediapost.com/publications/article/106930/
So actually, they have a shit product and spend a fortune marketing it, and people then THINK they like it.
Quote:
Originally Posted by Paul Markham
"You can market any old shit to anyone, you just have to know how to sell."
Try selling it to them twice. Three times and for ever.
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Macdonalds manage. By spending billions of dollars on marketing.
Quote:
Originally Posted by Paul Markham
You missed the part about respecting customers Damina.
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I didn't miss it, love. I just agree with you on that one.