Originally Posted by raymor

McDonald's is an interesting study. They probably put more work into CONSISTENCY than just about anyone. Even with the high end restaurants around here, my wife and I find that we're sometimes disappointed. One place was great the first few times we went, then not great at all the next two times. With McDonald's, the theory is you can go to any McD's anywhere in the country and your quarter pounder will be just as edible as it was last time. It's not fine cuisine, but it always meets your expectations. Perfect for road trips when you want to fill your belly, not have a culinary experience. They would say that consistently meeting customer expectations is one type of "quality" which makes McD's "good" in the fast food industry.