Using the Golden Rules to sell your porn.
A product does not sell itself. Even the best needs some help. The worse needs a lot of help.
The easiest part online. Get people to spread your product around, adverting and promotion online is easier than other areas in selling.
Stacking shelves or holding a big notice board up for people to see isn't selling.
Yet just putting up tons of porn on display isn't doing the above very well.
You have to have a product worth buying.
If it's no better, no worse, no different from 1,000 others it's hard to sell. It's even harder to retain that buyer. In online porn, you're product has to be better than the rest to sell and keep the member a member.
It has to compete in the market of today, not yesterday.
Absolutely essential today. Today is the day of Tubes, quick wanks are not a reason to buy porn. If porn was still sold cellophane wrapped in shops where getting your dick out to have a want is illegal. Porn would sell like it used to. If all sites offered was a TGP with compressed images and videos, porn would sell like it did in 2004. Tubes are a fact of life, few have understood that when it came to selling. They just loaded Tubes with more free porn.
The more the seller knows about his product, it's use and the customers needs, the more he will sell
Explained why that's essential if you want to sell a product better than others.
Knowing what the customer needs and how your product fills that need is paramount. How can you sell something like a sizzling pork steak, if you're a vegetarian and you're trying to sell it to a Jew. Isn't selling. Extreme example, still to show knowing the product and customers needs is paramount.
Respect customers, they are the boss.
I don't have to explain that do I?
An example to show Brian how I kept up with the market.
I could see online was developing into a great place to sell content I had already shot. So let brokers have it. Then saw it was growing faster then my brokers could keep up selling
our product. So opened a store with fairly high prices and restricted license.
Then saw some customers needs for a cheap content and with a less restricted license, so rather than include a cheap section and attach a different license to content in that section We opened a new store. Two selling arms supplying our customers needs.
Tried shooting custom found it lost money for us long term. For us non exclusive was worth more and cash flow was never a problem.
Online of course was our second level of income, trying to explain to most about the benefits of selling to magazines is pointless. Might as well be trying to tell a vegetarian the benefits of steaks.
