Quote:
Originally Posted by Barry-xlovecam
When I was a young man <rolls eyes> one of my sales managers taught me to sell the story and not the nuts and bolts of the product ... Today I am still looking for stories to sell things -- that is what is meant by the sizzle -- people buy the dream and use the product. |
Said the nuts and bolts of my next post.
The rest of the post was a lesson in selling a repeat buy product after the customer has bought once. Selling never stops, even after he's been sold to.
Purely on ease of access and saturation, selling porn today has to be very good, sharp and accurate. The blunderbuss approach is for those who were in porn in the 80s, today you need a rifled barrel with an accurate shooter to get a kill.
So for sponsors start at the beginning. By thinking "What can I create with my skills and available tools, knowledge and budget?" Then think, "How many others can do exactly the same or even better?"
Because if 100s can do the same as you, you're following in their wake and trying to pick up the scraps they left behind. Best thing is to find someone to form a partnership with and make sure the two of you can make something 100s or even 1,000s can't.
Met-Art can do something 100s or ever 10s can't and we know their success. Can you duplicate their site and content? Probably not and that's why Met-Art are at the top of the tree with the elite. and everyone wants to send them traffic. Well at least try them. Problem is they are inundated with affiliates.
So todays selling and marketing
has to start with the product. And here's one way to tackle it.
Tubes cannot be competed with by membership sites.
Do not tryunless you like losing. Tubes can put up more content, more often and get more traffic than anyone. Yet there's something they can't do or haven't nailed down yet. The personal touch.
When a surfer lands on a site he's often greeted with a stack of girls photos and some videos, samples from the members area. After a while they all look the same and on many tours they can get the surfer bored or get him off.
Show him something different. Show him the girls, or boys for gay, as people. If it's a "porn star" niche site show them as porn stars. If it's an amateurs site show them as housewives earning some extra money and having fun.
Sell them the story of the model.
Make her real, make her horny, cougar, teen, leggy, big tit. To fit your site.
Sell her as a story of being what the site's about.
Shoot tailor made videos,
just for the tour, with drop in edits from the content such as;
Will use Sandra who I shot for Mofos as an example here. Just one way to shape it, you need to be clever enough to come up with other ways, or get someone who can.
Tour video start with Sandra walking through the park on her way to a shoot. She's telling people she's a porn model and loves her job, cut to make up, cut to part of the scene, then to the end where an exhausted Sandra sweating and panting can barely talk. Then cut to the bath, where she tells the viewer she has to wipe off the sweat from the previous scene and finish in the kitchen again exhausted fro a long good fucking herself session with a dildo beside her. Telling the audience. She needs you to watch this scene, so the nice guys at Mofos get her back to do it all again
For you guys to enjoy.
This was off the top of my head and didn't think it out, don't need to. The script is where I get it right, this is the skeleton on the idea. Can be shot 10 different ways. The
story you're selling is SANDRA. Because selling the story of her sitting on a sofa banging herself with a dildo has been done to death on 10,000 tours. and if Sandra is what makes it different.
Sell her story.
now affiliates have something they can advertise as a lure to the site for those who want to see Sandra, for those who want any dumb girl on a sofa banging herself with a dildo. The tubes are flooded with it.
The challenge for, is to take a gem of an idea, adapt it to their site and improve on it.
The above was free and I took 10 minutes to think it out. If paid I take a lot longer to nail it down.
The hard part is getting models who can string a sentence together in English, can still be done in a similar way.
Or to get a shooter who is capable of bringing a girl out of her porn shell.
Or to get out of the mode of loading sites with tons of churned out cheap content.