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NATS tracks joins in real time so if you don't see joins you don't have any.
A join submit is usually just the first page, meaning the customer submitted email and desired user/password. He may or may not have had any intention of pulling out a credit card at that point, depending how strong the pre-sell was.
As far as your question about ratios, there is no answer. Most people consider any ratio better than 1:1000 with regular surfer traffic to be good.
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