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The companies that dominate the market like McDonald's and Coke produce an average product aggressively sold and marketed as Damian correctly explained. (a product dangerous to a persons health )
They also study how much salt/sugar children / adults find addictive. Offer shops free fridges on condition that only their product is stocked. Study the colors children find attractive etc, and spend millions on advertising, so that the average Joe thinks he can't live without a Mac or Coke.
Markham doesn't want to have a real discussion but it is some sort of mental need to be at the center of attention.
The real Paul Markham can be seen in the scene he shot, for anyone with eyes, it is there to be seen. It was to show how it can be done better. It showed just an average poorly shot scene. Even Damian with all his skills and with McDonald's ad budget could not sell it.
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