Pretty much all common sense. But..
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Originally Posted by Paul Markham
It has to compete in the market of today, not yesterday.
Again obvious. As markets and products change. You have to keep apace with them. In selling as well as producing the product. If the market evolves, the product has to evolve.
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Which is something your content or the way you run your business hasn't done and why your advice is hardly taken seriously here in 2011.
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Originally Posted by Paul Markham
The more the seller knows about his product, it's use and the customers needs, the more he will sell
If you sell cars, knowing how to drive is a benefit. Knowing how the car is made can also be a great benefit when approaching potential customers. If you don't know, you can bet your customer does and can spot a dud.
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While the point may be valid, in the car salesman world knowing about cars does NOT make you a better salesman, most likely a worse one when you get all wrapped up in arguing over a cars specs with a potential customer instead of selling them a car. You aren't selling cars because of how much you know about them. You move cars because you know how to move some fucking cars.