Marketing is a job of many function. And as 2 big companies have been mentioned lets look at their marketing and compare. Not the spend as that's already been done.
The big companies employ professional marketing people. Trained and experienced in the job. We don't do that very often.
They do customer research by going out and questioning people to understand their needs. We avoid real contact with members and surfers as much as possible. Though I hear a few did put up stands at the recent Berlin show. good move.
They do real market research. We follow what others do.
They engage advertising agencies to look into places and how to advertise. We don't.
They have departments researching the products, refining them, tasting them, getting them to the best they can be. for the price. We decide to shoot teen porn and go out and find the cheapest supplier possible with little idea how to guide him to make a decent product.
Product design, is something marketing departments are heavily involved in. To make sure they design the right product. Most in online porn don't have a clue what the word means. Many think product design in teen is anyone who looks under 22. And in MILF anyone who looks over 30.
In fact when it comes to product design, online porn is a complete failure most of the time. Met-Art
. Average porn site
Most think it's getting amateur shot fuzzy and badly shot and lit and good porn is HD and in focus.
