You need to design a product for the trend-setters in the Market(place) -- without that being done right you are dead-in-the-water -- especially with a small business developer's budget.

You have to have the "it's cool and new -- I want this" viral aspect. Sell the "dream" they will use the product!

You can't afford to make costly mistakes and survive.

If you think you can slap shit on the wall and hope it sticks -- McDonalds becomes your option.