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Again, the fair thing for them to do would be to take ownership but leave it pointing to your server or something similar.
They can honor their agreement with their business partners while still protecting their brand. The customer still has to order the product from their site.
They don't have to be greedy assholes when there is a solid middle ground that keeps everybody happy and them protected.
At this point there is no question they allowed and even encouraged this for years.
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