Most of this didnt come out of the blue it was known for quite a while and written about in many articles over the last 6 months that the owners of major content supply contracts that are expiring intended to up the price dramatically due to the fact Netflix got a steal of a deal when they first signed them. Other companies also stated that they too also intended to charge Netflix a small fortune for future content.
Netflix relies on buying content and thats its biggest weakness.
Combine the above with the loss of subscribers and it wasnt really a surprise , just a matter of when.
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