The power behind the 1: EXPEED 3
EXPEED 3 is a super-fast image processor engineered to deliver unparalleled levels of speed and performance. To be as fast as a Nikon 1 camera, you need an engine that can handle speed, and this newly developed processor is equipped with two powerful engines that can process images at an incredible 600 megapixels a second.
EXPEED 3 is fully capable of managing performance without sacrificing quality, it offers superior noise reduction, so you can enjoy clean, finely detailed images. It enables the camera's groundbreaking shooting modes, and is the reason you can snap a full-resolution photo while recording a movie[7], or shoot full-resolution stills at up to 60 frames per second.
A new tradition: 1-mount & 1 NIKKOR lenses
When crafting Nikon 1, Nikon's engineers didn't just focus on the new. In fact, when it came to the new 1-mount, they drew on more than 50 years of expertise: the last time Nikon created a totally new lens mount was the F-mount in 1959. The 1-mount is what allows you to use the Nikon 1 system's range of interchangeable 1 NIKKOR lenses. Engineered to ensure each lens communicates perfectly with the camera, it's a key factor in the ability of Nikon 1 cameras to deliver still image and movie recording without compromise.
The family of 1 NIKKOR lenses cover practically every type of scene, are all optimized for movie recording and boast a compact design:
The extremely compact and lightweight 1 NIKKOR VR 10-30mm f/3.5-5.6 is a 3x zoom lens with wide-angle capability. A brilliant lens for everyday scenarios, it boasts Vibration Reduction for steady stills and movies, and a retractable lens mechanism for superior portability.
The 1 NIKKOR VR 30-110mm f/3.8 -5.6 is a truly portable telephoto zoom lens that gets close to distant subjects with ease. Built-in Vibration Reduction ensures steady stills and movies, and you can retract the lens when its not in use.
The ultra-thin 1 NIKKOR 10mm f/2.8 lens is a fast wide-angle lens that slips easily into any bag for sharp shots on the go.
The 1 NIKKOR VR 10-100mm f4.5-5.6 PD-ZOOM is made for anyone who loves to shoot movies. Boasting a power-drive zoom switch with adjustable speed, it captures video in superb clarity.
And all of this is just the beginning. Nikon know that the best lenses lead to the best images and future 1 NIKKOR lenses are already in development.
Expand your system - Stay compact: Nikon 1 system accessories
The Nikon 1 range of optional system accessories help you get the most out of your shooting without weighing down your bag:
The tiny SB-N5 Speedlight flash is a convenient way to control the direction and quality of light, or get creative with shots by 'bouncing' the flash off the ceiling or walls. Compatible with the Nikon 1 V1, it can be rotated vertically or horizontally, and a capture illuminator (LED) on the front of the unit provides extra light when using Motion Snapshot or Smart Photo Selector in the dark.
The ultra-compact GP-N100 GPS unit is the easy way to tag images on the go. Compatible with the Nikon 1 V1, it attaches directly to the camera's multi-accessory port and automatically records latitude, longitude, altitude and time as 'geotags' in the image data (EXIF).
The mount adapter FT-1 lets anyone use any NIKKOR D-SLR lens with a Nikon 1 camera. Compatible with both the Nikon 1 V1 and the Nikon 1 J1, it offers limitless possibilities to match a lens to the shooting situation and all AF-S and AF-I NIKKOR lenses are compatible with the Nikon 1 autofocus system[i].
But the complete range of Nikon 1 accessories doesn't stop there. A whole range of Nikon 1 branded camera and lens cases and straps, as well as lens hoods and camera grips are available to protect your equipment and contribute to more comfortable shooting. You can use Nikon's external stereo microphone, the ME-1, with the Nikon 1 V1. And both Nikon 1 cameras come with Nikon's new Short Movie Creator software, which automatically creates short movies from still images, movie footage and music - as well as your Motion Snapshots.
Nikon launches new version of my Picturetown
Today Nikon also released a new version of my Picturetown with a score of great new features. With the launch of Nikon 1 cameras, storing, playback and sharing of Motion Snapshot files has been introduced. The Map screen has been greatly improved, now including advanced GPS data showing altitude of the shot and direction of the shot. Point of interest embedded in GPS data will automatically show the name of the location of the shot as well as any landmarks situated within your shot. You can also relive your Photowalk by viewing the animated tracking log, which will show the route you have covered on the map. The combination of the new features with existing functionality makes my Picturetown a great tool for storing and sharing your photos, movies and Motion Snapshots in a fun and interactive way. Please see
www.mypicturetown.com for more details.