Quote:
Originally Posted by DamianJ
Probably not for your sites, but for popular ones it would be obscenely massive. Twitter, Facebook, tumblr, linked in, any forum, any email, etc etc.
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They earn proportionally more and should be able to hire additional staff or implement relevant tech. If they do not earn enough money to do that, it's their problem how to monetize their traffic.
But how hard it actually is to police even a huge site? Not that hard actually. Here are a few simple steps:
1. Implement DFP. That will stop infringment cold for all content that is registered in the database. Does not require more staff at all, works automatically.
2. Ban repeat infringers and delete ALL of their uploads upon recieving X number of valid DMCAs from trusted copyright holders. That works very well too because there are usually relatively few uploaders that are responsible for most of the copyright infringement. Ban them and your piracy numbers will be reduced a great deal in an instant.
3. Do not encourage piracy in any form. Make sure to make it clear for surfers that you have zero tolerance policy for that kinda shit and you'll kill their account with everything that was in it no matter if some of the uploaded files might be legal. That serves as the great deterrent and makes surfers think twice before stealing shit.
4. Do not reward uploaders in any form, unless they're proven copyright holders. Since many uploaders do it for money, cutting them their income immediatly discourages them from pirating shit.
5. Use "report abuse" buttons to engage community in finding infringments. With that you get huge additional task force that is very effective and totally free for you.
6. Use stricter registration procedures, such as phone verification. That will serve as the great deterrent too.
How hard is it to implement any of the above? Not hard at all, and it all costs either peanuts or nothing at all, even for a big site. So when piracy singers bitch and moan about those impossible "burdens" they are just lieing as always. Getting rid of piracy is not the matter of any impossible burden, it is only a question of whether you really WANT to do that or not. With SOPA in effect, all UCG sites will suddenly WANT to get rid of piracy for real (because their half assed attempts that they're demonstrating today will not fly in courts anymore), and they'll surely be able to do that.