Quote:
Originally Posted by TheSquealer
Greedy?
While online ad sellers cheer, this doesn't bode well for Groupon. The company must dial back its whopping half-billion in marketing spending to become profitable and, so far, those cuts have meant slowing growth in paying customers.
Groupon's $613 million in marketing expense for the first nine months of the year has largely gone toward bringing new subscribers to the platform, according to public filings.
http://adage.com/article/digital/gro...-works/230777/ |
I personally think they should have sold when Google offered to buy them. I can understand not wanting to let go and dreams of being even bigger, but lets face it there is nothing unique about there business. It's been duplicated 6-10 times ... FB, Google, LivingSocial, Yelp, Foursquare, etc. all have groupon clones. Look at Digg should have sold when Microsoft wanted them.